Prospects Expect Tech: Double-Down on YourTour for 2024
Challenges abound as we kick off 2024 with economic uncertainty in a US election year and war in multiple countries. Despite those challenges, prospects will continue to require senior living solutions that allow them to live their best lives. We must double down on those sales efforts that allow us to advance our prospects along their senior living journey. Many communities are expanding or preparing for expansion. Other senior living organizations are building brand new buildings already. Competition for prospects will continue to rise; however, YourTour can help your sales teams stop the “feature-dumping” and focus your prospects by personalizing your community’s lifestyle value proposition. Here are some major value propositions for using YourTour to drive occupancy and revenue in 2024.
Our prospects are changing. They are more educated, more health conscious, and have higher expectations. They're also more tech-savvy. Using both YourTour, and our new interactive map product called SiteSee on your website, are market differentiators - allowing you to make the best first impression. Showcasing your community's entire campus allows them to take a virtual visit, underscores your commitment to technology advancement, and makes you look more professional.
Our prospects want control; however, they know moving into a senior living community is the last major decision they'll make. They need to know you're guiding them to the right solution. YourTour personalizes the sales process, highlighting the community's lifestyle value proposition that aligns with their interests.
Our prospects want choice; however, too many choices will inhibit the major decision you want your prospects to make... moving into your community. YourTour helps you guide your prospects to the solutions that are right for their needs.
Our prospects are independent and assertive; however, they each battle “The Forgetting Curve” where 90% of the info they hear from you is lost within one week. YourTour reminds them of specific floor plans they liked and features the lifestyle-based amenities that were most important to them through our Personalized Interactive Brochure feature.
Our prospects include their adult children in this major lifestyle decision, but the kids are often very busy. Waiting for them to come into town and show up for a tour can take forever. However, aligning the prospects and their adult children can be done much faster via a Zoom call with YourTour there to help provide clarity and shorten your sales cycle.
Our prospects are increasingly from out of town. Whether one-on-one or within a group Zoom session, meeting prospects remotely with YourTour can help you tell your comprehensive story about your community and your surrounding area quickly. You save your prospects from extra steps in their research and shorten the time to purchase.
Neither our prospects nor our sales counselors can handle a 2-hour tour. Too much information through feature-dumping creates "tour fatigue" for the prospects. The result is confusion, frustration, and apathy. However, an initial tour via YourTour within the sales center provides the prospects with a great overview, while allowing your sales counselors to discover what's most important so the tour experience is focused and personalized.
Our prospects don't want to see empty amenities. They want to see your community’s rich lifestyle in action. Similarly, they have problems visualizing empty apartments, but timing tours just right for the prospect to see everything can be challenging. Using YourTour and our Personalized Interactive Brochure to showcase those amenities with lifestyle photos and videos helps your storytelling efforts around life enrichment programming. Allowing your prospects to take a virtual tour of your model floor plans whenever they'd like gives them the assurance they need to downsize creatively.
Our prospects need to feel confident that they're making the right decision. Equally, YourTour enables your sales team to feel confident in guiding your prospects. It shows your prospects that you're a well-run organization that has spent time and money to do things right. That translates to the assurance they need to decide to move into your community.
The senior living sales process requires evolution to meet your changing prospects where they are in an increasingly competitive marketplace. In uncertain times, YourTour helps your sales team make a compelling case for why your prospects should leave their home and move into your community.
Want to learn more about how YourTour can benefit your community’s sales team? Book a demo with us now!